How bloated is your HubSpot portal?
Eight inputs across custom properties, workflows, lists, contacts, portal age, and tier. The score benchmarks each category against published HubSpot per-tier limits and Vantage Point's research on property accumulation. Lower scores are leaner; higher scores flag bloat. The whole assessment takes about two minutes.
Fill in all 8 inputs to see your score, breakdown, and top concentrations.
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Where the benchmarks come from
HubSpot product limits. Custom property caps are 10 total on Free and 1,000 per object type on Starter, Pro, and Enterprise. Real-world reports place the practical ceiling around 1,100 per object before the editor blocks new fields. Workflow caps are 300 on Marketing Pro and 1,000 on Marketing Enterprise; 400 on Operations Hub Starter and 1,100 on Enterprise. Caps are not additive across hubs. Active list caps are 25 on Marketing Starter (with 1,000 static), 1,000 on Pro, and 1,500 active plus 1,500 static on Enterprise.
Industry observations from Vantage Point. Mid-size portals accumulate 300 to 500+ custom properties within 2 years if creation goes unmanaged. Only 30 to 40 percent of custom properties are actively used in mid-size portals.
Dunamis model assumptions. A healthy custom property count by portal age: about 50 under 1 year, 150 at 1 to 3 years, 300 at 3 to 5 years, and 400 at 5+ years. Bloat weights split 40 percent to properties, 25 percent to workflows, 20 percent to lists, and 15 percent to asset density per contact.
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Answers to the questions we actually get.
What is bloat in a HubSpot portal?
Bloat is the accumulation of custom properties, workflows, lists, and per-record assets beyond what the portal's actual operations need. It shows up as forgotten custom fields with low fill rates, duplicate or near-duplicate workflows, abandoned static lists, and asset-density patterns that grow faster than headcount or pipeline. Bloat slows admins, confuses users, and pushes portals toward their HubSpot tier limits.
What does the score measure?
Eight inputs feed a 0-to-100 score across four categories: custom-property volume (benchmarked against published HubSpot per-tier limits and Vantage Point research on property accumulation), active and total workflow counts (against your tier cap), active list counts, and per-contact asset density (workflow-touches per contact, list memberships per contact). The breakdown shows each category's contribution so you can see whether the bloat is concentrated in one area or spread across all four.
What do I need to know about my portal to fill it out?
Your HubSpot tier (Starter / Pro / Enterprise / Marketing+ flavors), portal age in years, total contact count, total custom-property count across all object types, total active and total workflow count, total active list count, and approximate workflow-touches per contact and list memberships per contact. All of these are surfaced inside HubSpot's Settings → Properties, Settings → Workflows, and Lists screens.
Where do the per-tier limits come from?
HubSpot's public product KB. The exact caps cited in the score (custom-property limits, active-workflow limits, list limits) are taken from the published per-tier limits documents and are updated as HubSpot changes them. Where industry benchmarks are used (for example, Vantage Point on property accumulation patterns), the source is named on the result.