Custom software,built and shipped.
White-label custom application development for agencies, and direct engagements for businesses. Scoped, built, shipped, and handed over with full documentation.
Build Services is our custom application development practice outside the HubSpot ecosystem. We take direct engagements from businesses and white-label work from agencies. Every build runs through paid discovery first, ships to a fixed quote, deploys on your infrastructure, and hands over with full documentation. If your project is HubSpot-centric, start with HubSpot Custom Development.
Four fixed-price tiers, scoped after discovery
Builds run $2,500 to $20,000+ across four tiers. Every engagement starts with paid discovery ($250-400, credited toward the build) and a written spec doc. Hosting on your infrastructure, full handover documentation, and 30 days of bug-fix support ship with every tier.
Two buyer types, one engagement model
Agencies (white-label)
You sell custom software to your clients but don't have engineering capacity in house. We build under your banner, hand over to you, and stay invisible to the end client unless you want us in the room.
Businesses (direct)
You want custom software built directly, without a middleman markup. You're the buyer, you're the user, and you keep everything when we're done — code, deploy, documentation.
How an engagement runs
Paid discovery
Starts at $250-400 depending on complexity. We work through the problem, scope, and constraints together.
Spec doc + fixed quote
Discovery delivers a written spec doc — feature list, tech stack, hosting plan, and a fixed-price quote for the build. The discovery fee credits toward the build if you move forward.
Build and ship
We build to spec, ship the deploy on your infrastructure, and hand over with full documentation.
30 days of bug-fix support
Anything that doesn't match the spec, we fix. Anything beyond the spec is a new engagement.
What Build Services isn't
- Marketing site builds (we point those to specialist agencies)
- Pure design or branding work
- Maintenance contracts on apps we didn't build
- Mobile-only apps (iOS/Android native)
Answers to the questions we actually get.
What is Build Services?
Custom application development outside the HubSpot ecosystem. We take engagements directly from end businesses and on a white-label basis from agencies who need a build partner. We scope the project, build it, ship it, set up hosting on your infrastructure, and hand over full product documentation.
Who buys Build Services?
Two buyer types. Agencies who don't have in-house engineering capacity and need a white-label build partner they can resell to their own clients. And end businesses who want custom software built directly without going through a middleman. The engagement structure is the same; the relationship and branding differ.
How is this different from HubSpot Custom Development?
Build Services is for custom software outside HubSpot — internal tools, customer portals, dashboards, integrations between non-HubSpot systems, full custom applications. HubSpot Custom Development is our specialty practice for HubSpot-specific work like UI extensions, marketplace apps, and HubSpot API integrations. If your project is HubSpot-centric, start there instead.
Where do I find pricing?
Tiers, ranges, what every build includes, and the discovery process all live on the dedicated Build Services pricing page. Every engagement starts with paid discovery and a fixed-quote spec doc.
Start a Build
Tell us what you want built. We'll respond within two business days with whether it's a fit and a discovery quote if so.